Ponant Unveils New Identity: Introducing Ponant Explorations Group

In a significant strategic shift aimed at strengthening its foothold in the luxury expedition cruise sector, Ponant has rebranded itself as Ponant Explorations Group. This alteration comes in conjunction with the company’s recent acquisition of a majority stake in Aqua Expeditions, enabling the expansion of its commercial portfolio to three distinct brands: Ponant Explorations, Paul Gauguin Cruises, and Aqua Expeditions.

The rebranding emphasizes Ponant’s commitment to offering unique travel experiences that allow access to exclusive, remote locations. The vessels in this group cater to fewer than 500 guests, which enhances the personalized service and attention to detail that the brand prides itself on.

Here’s a brief overview of each brand under the Ponant Explorations Group:

• Ponant Explorations: This is the company’s legacy brand that focuses on voyages exploring natural wonders and ancestral cultures, intentionally avoiding crowded routes. These excursions are curated by experts, ensuring safe shore activities supplemented with cultural, scientific, or historical insights during onboard lectures.

• Paul Gauguin Cruises: Established in 1998, this brand specializes in voyages across Tahiti, French Polynesia, and the South Pacific aboard the ms Paul Gauguin, a ship with 165 cabins and suites. Known for its intimate and authentic atmosphere, it offers a relaxed cruising experience.

• Aqua Expeditions: This brand focuses on luxury small-ship expeditions traversing some of the most biodiverse areas and culturally rich regions globally. Notable for their stylish contemporary vessels, they feature a 1:1 crew-to-guest ratio and curated five-star dining experiences by acclaimed chefs, along with expertly guided excursions.

Through this rebranding and the acquisition of Aqua Expeditions, Ponant Explorations Group aims to advance its development strategy and solidify its position in an ever-evolving cruise market.

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