Azamara Partners with RWS Global for Exciting New Entertainment Offerings

Azamara Cruises has entered into an expanded partnership with RWS Global to launch 13 new entertainment experiences across its fleet, set to debut in 2026. The upcoming offerings will include 10 original stage shows, two interactive game shows, and themed musical events, all made possible by fleetwide technical upgrades.

Simon Blacoe, Vice President of Hotel Operations at Azamara Cruises, emphasized the cruise line’s commitment to enhancing onboard experiences for guests. The collaboration with RWS Global, which dates back to 2017, promises world-class performances that reflect the diverse cultures of the destinations Azamara visits.

Ryan Fitzgerald, executive vice president of Sea Production at RWS Global, expressed excitement about the expanded partnership, highlighting the vibrant array of musical, dance, and artistic performances that will feature high-caliber talent and modern enhancements supported by their investment in onboard technology.

Azamara’s 2026 entertainment lineup will feature:

• 10 New Stage Shows: These performances, exclusively created for Azamara, will showcase various genres including jazz, rock, pop, and Broadway-style numbers through high-quality talent and choreography.

• 2 Interactive Game Shows: Designed to engage guests actively, these shows will provide a fun and competitive atmosphere, stepping beyond traditional trivia.

• Themed Musical Experiences and Pop-Ups: Passengers can look forward to surprise performances and themed musical nights throughout public areas on the ship.

• Fleetwide Technical Upgrades: Enhancements to onboard venues will include advanced sound, lighting, and visual systems, promising a more immersive entertainment experience.

This initiative aims to create unforgettable moments for travelers and elevate the overall cruise experience with refreshing and innovative programming.

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