Celebrity Cruises to Launch European River Voyages in 2027: Exploring the Rhine and Danube

Celebrity Cruises will venture into the European river cruise market starting in 2027, introducing voyages on the Rhine and Danube rivers. This initiative marks the company’s inaugural move beyond ocean cruising, showcasing a strategic shift toward inland waterways. Earlier this year, Celebrity announced the formation of a river cruise division, planning to launch with an initial fleet of ten boats designed similarly to their EDGE-class ocean liners. The cruises will operate on an all-inclusive model, covering drinks, WiFi, and one shore excursion per port.

Book details and itineraries are expected to be released in the upcoming summer season. The Rhine and Danube are two of the busiest European river routes, accounting for a significant portion of the river cruise traffic. Celebrity’s parent company, Royal Caribbean Group, noted that nearly half of its customer base has expressed interest in river cruising.

As the river cruise sector continues to grow, Celebrity’s entry may attract a younger demographic to this type of travel, which has generally appealed to older travelers. Competitors such as Lindblad Expeditions and Trafalgar are also introducing voyages along these rivers, highlighting an increasingly vibrant market.

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