Exciting News: CCL-Carnival Announces June 2026 Launch of Carnival Rewards with Dual-Earning Structure!

CCL-Carnival Cruise Line is set to unveil a new loyalty program named Carnival Rewards™ in June 2026, overhauling its existing system. This innovative approach introduces a points-based rewards structure that focuses on passenger spending onboard and during booking, rather than just the number of nights spent at sea.

Under the new scheme, guests will earn two types of credits: redeemable points for CCL purchases and status-qualifying "stars," which dictate membership tier—ranging from Red to Diamond. This change from the current "Very Important Fun Person™ (VIFP)” program aims to provide a more engaging and personalized recognition system for guests, complementing their financial contributions alongside their cruising frequency.

A significant feature of the program will be the integration with the upcoming Carnival Rewards Barclaycard Mastercard, allowing cardholders to earn both points and "stars" from day-to-day purchases, enabling them to advance in the loyalty program more rapidly. Christine Duffy, the president of CCL, noted that the existing model had its benefits but lacked the depth necessary to elevate the experience of top-tier members.

Current VIFP members will see their status migrate to Carnival Rewards as this transition unfolds. Members will retain their tier levels for two years from the June 2026 launch, while Diamond members will enjoy six years of benefits. Existing "FunPoints" accrued through the current co-branded credit card will be converted into Carnival Rewards points at the program’s inception.

This strategic shift indicates a broader industry trend towards spend-focused loyalty models, promoting increased flexibility and customization for guests. Interested parties can learn more through carnivalrewards.com or anticipate further communication as the launch date approaches.

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