MXP Acquires Bytepoets: A Strategic Move to Enhance Digital Solutions for the Cruise Industry
MXP has announced the acquisition of Bytepoets, a software company known for app development. This strategic move aims to enhance MXP’s interactive Cabin TV (iTV) and guest mobile app functionalities, ultimately providing cruise lines with superior digital experiences.
The MXP365 guest application, which operates on a cloud-based platform, offers a comprehensive digital solution throughout the customer journey, from pre-cruise planning to post-cruise engagement. This platform includes a web portal, mobile applications for both iOS and Android, iTV, digital signage, self-service kiosks, and an AI-powered chatbot designed to enrich guest experiences, increase revenue, and minimize operational costs for cruise lines.
Hannes Lindthaler, CEO of MXP, expressed enthusiasm about welcoming the Bytepoets team, emphasizing that their expertise will enhance MXP’s capacity to deliver top-notch digital and cloud solutions to the cruise industry.
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Editorial Team
At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising. Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry. Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
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