VIDEO: Silversea Unveils ‘To Finding More’ — A New Era in Brand Positioning

Silversea has unveiled its new brand positioning, "To Finding More," which encourages guests to embark on journeys of personal discovery and enrichment. The initiative is centered around the themes of emotion and authenticity, depicting travelers as the creators of their own stories. It celebrates the transformative power of travel, focusing on unique experiences across various destinations and meaningful interactions with locals.

Bert Hernandez, President of Silversea, highlighted that the campaign pays homage to the curiosity of travelers, encouraging them to explore remote locations. It emphasizes both the remarkable places that provide fresh perspectives and the inspiring people they encounter, promoting a spirit of immersive exploration in luxury.

Silversea describes its guests as "eternal wanderers" who aspire for cultural enrichment, seek new adventures, and are dedicated to personal growth. The brand aims to facilitate these aspirations with immersive experiences, notably its S.A.L.T. (Sea and Land Taste) culinary program. Annette Diaz, Interim Chief Marketing Officer, explained that the new positioning aims to bring travelers closer to extraordinary experiences, thus redefining luxury travel.

This brand positioning will be integrated across all marketing channels, underlining Silversea’s commitment to delivering authentic and transformative travel experiences.

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